40 Essential Tools for Digital Marketers in 2024

Written By :

Ashlin Bangera

Category :

Toolkit

Posted On :

December 30, 2023

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In the fast-paced world of digital marketing, having the right set of tools can make a significant difference in your efficiency and effectiveness. As digital marketing professionals, we understand the challenges of choosing the right tools amidst the overwhelming options available. That’s why we’ve compiled a list of over 40 free and highly useful tools that we use or have used in the past. Most of these tools offer free plans or have essential features available for free, making them accessible to marketers at any level.

1. Competitor and Market Research:

Similar Web 

  • Web and App Analytics
  • Provides detailed insights on traffic, ranking, installs, traffic sources, bounce rate, and country-wise traffic.
  • Useful for client audits, business pitches, and competitor analytics.

Social Blade 

  • Social media handle analysis, especially for YouTube channels.
  • Reports on subscribers, video uploads, channel creation date, and more.
  • Valuable for understanding the growth and activities of competitors.

Statista 

  • A vast platform offering research and data on millions of topics.
  • Great for market research, providing statistics, articles, and research on diverse subjects.

Facebook Ad Library

  • Analyzes competitors’ Facebook and Instagram ads.
  • Helps in understanding competitors’ ad strategies and finding inspiration for your campaigns.

2. YouTube Creators:

Camtasia 

  • Ideal for creating YouTube tutorial videos and editing.
  • Allows simultaneous screen and camera recording, with post-recording editing features.

TubeBuddy 

  • A valuable tool for YouTube channel audits and performance analysis.
  • Provides insights into YouTube SEO, tags, and competitor performance.

StreamYard 

  • Facilitates live streaming on YouTube and other social platforms.
  • Customizable live videos with features like comments display and branding.

3. SEO Tools 

Ahrefs

  • Powerhouse SEO toolkit covering link building, site audits, competitor analysis, and keyword research.
  • Secure high-quality backlinks.
  • Discover ideas and ranking opportunities.

Moz

  • Website tracking, SEO opportunity identification, competitor monitoring, and insights into keyword research.
  • Optimize content and keywords effectively.

Semrush

  • Provides analytics, competitor insights, SEO improvement opportunities, and an all-in-one marketing toolkit.
  • Detailed analytics for website effectiveness.

Yoast SEO

  • Streamlines SEO tasks with content analysis, XML sitemaps and keyword optimization.
  • Plugins for various platforms.

All-in-One SEO

  • Top-rated WordPress plugin, offering features for site and content optimization.
  • Provides a checklist for error fixing and adjustments, optimizing pages for WooCommerce, and enhancing local SEO.

4. Email Automation, Landing Pages:

Systeme 

  • Feature-rich freemium tool for email automation, newsletters, and more.
  • Supports video courses, digital products, and easy landing page creation.

AppMySite

  • Converts websites into apps for both Android and iOS without coding.
  • Simplifies mobile app development with a few clicks.

Google Forms

  • Creates basic online forms, quizzes, and surveys with interactive features.
  • Perfect for quizzes linked to videos.

Google Sites

  • Creates HTML pages/webpages with drag-and-drop functionality.
  • Useful for quick information pages or team collaboration.

HubSpot 

  • Easy-to-use email marketing tool with a Free Plan offering 2,000 email sends/month, drag-and-drop builder, and templates.
  • Seamlessly integrates with HubSpot’s CRM and various marketing tools.

Unbounce

  • Streamline landing page and pop-up creation with a visual editor and pre-designed templates.
  • Includes A/B testing, conversion analytics, dynamic text replacement, and seamless integration with marketing tools for improved conversion rates and lead generation.

5. Audience Research:

Sparktor

  • Provides audience insights based on various inputs.
  • Offers demographics, social profiles, top hashtags, and more.

Audiense

  • Twitter analytics tool with detailed insights. Good social listening tool.
  • The audience insights module connects data from various sources for in-depth analysis.

Crystal AI Extension

  • Chrome extension provides detailed LinkedIn profile insights.
  • Understands work ethics, decision-making, and more.

Lead Feeder

  • Analyzes website traffic to identify companies.
  • Ideal for Account-Based Marketing.

6. Keyword Research Tools:

Google Trends

  • Track the frequency of search terms over time for optimized content targeting.
  • Identify and capitalize on emerging trends ahead of competitors.

Google Keyword Planner

  • Conduct in-depth keyword research to enhance content optimization.
  • Use insights for targeted campaigns and improved content reach.

7. Graphics, Editing, and Social Content Creation:

Canva

  • A user-friendly tool for creating social content, thumbnails, videos, and more.
  • Offers thousands of templates for easy content creation.

PhotoPea

  • Web version of Adobe Photoshop for advanced graphic design.
  • No login or account creation is needed.

Envato Elements 

  • Provides unlimited 4K footage, photos, graphics, music, and templates.
  • No download limits, making it a valuable resource.

8 Social Media Tools

Hootsuite

  • All-in-one platform for scheduling posts, monitoring conversations, and analyzing campaign performance across social media accounts.
  • Provides comprehensive analytics and insights to enhance audience understanding and campaign optimization.

Buffer

  • Streamlines social media account management through post-scheduling, analytics tracking, and team collaboration.
  • Offers insights into content performance, enabling strategic adjustments for improved social media strategies.

MeetEdgar

  • Saves time by automating content creation and scheduling for social media accounts.
  • Provides analytics and insights into audience behaviour and content performance, facilitating campaign optimization.

9. Presentations and Reporting:

Google Slides

  • Allows for seamless collaboration on presentations in real-time, making it ideal for team projects and remote work.
  • The cloud-based platform ensures accessibility from any device, facilitating convenient presentation creation and sharing.

Slides Carnival

  • Pre-designed Presentation Templates: Offers a library of ready-to-use presentation templates, saving time and ensuring a professional look.
  • Customization Options: Allows users to personalize templates to match their branding or specific presentation needs.

Report Garden

  • Streamlines reporting processes by automating the collection and presentation of data from various sources.
  • Integrates with platforms like Google Ads, LinkedIn, and Facebook, providing a comprehensive view of marketing performance in one report.

10. Web Analytics and Data Visualization:

Google Analytics

  • Comprehensive web and app analytics tool.
  • Monitors sessions, bounce rate, traffic sources, demographics, and more.

Microsoft Clarity

  • Free tool for understanding user behaviour with screen recordings.
  • Shows heat maps and rage click areas for website optimization.

Data Studio

  • Free data visualization tool for creating graphical dashboards.
  • Connects reporting sources for real-time dashboards.

Supermetrics 

  • Connects non-Google platforms to Google Studio dashboards.
  • Practical and cost-effective solution for diverse data sources.

Hotjar

  • Offers insights into user behaviour, page visits, and content engagement.
  • Optimize website design, enhance user experience, and increase conversion rates.

11. Other Extensions and Tools:

Google Tag Assistant

  • Chrome extension for checking Google tag implementations.
  • Ensures proper firing and identifies tag properties.

Facebook Pixel Helper

  • Chrome extension for testing Facebook pixel implementations.
  • Similar to Google Tag Assistant but for Facebook pixels.

Orangetrail.io

  • Exclusive provider of whitelisted agency ad accounts for major platforms.
  • Benefits include harder block resistance, unlimited spending limits, and top-tier support.

ClicksArmour

  • Monitors Google Ads traffic 24/7 for fraudulent activity.
  • Blocks fraudulent visits instantly, ensuring budget optimisation for genuine traffic.

In conclusion, this list covers many tools to empower digital marketers in 2024. Whether you’re focusing on analytics, content creation, or audience research, these tools can streamline your workflow and enhance your marketing efforts. It’s worth noting that while many of these tools offer free plans, some may require payment for additional functionalities, providing users with options based on their specific needs. You can explore additional functionalities within each tool for a more customized experience. Stay ahead in the digital marketing game with these powerful resources, and elevate your strategies to new heights!